Landcruiser Cupholder Prototype going strong in the Pilbara - 2 years later

Built for the Long Haul: The Development Story Behind Our LandCruiser Cupholders

When we set out to design a direct-replacement cupholder for the LandCruiser, the goal was simple: build something that actually survives real work. Not showroom use. Not weekend touring. Real, day-in, day-out punishment.

There are plenty of aftermarket options available — but very few that are a true direct replacement requiring no cutting, no drilling, and no modification to factory trim. That was non-negotiable from day one.

Real Testing. Real Vehicles. Real Conditions.

These cupholders weren’t tested on a bench and signed off.

They were installed in three different LandCruisers:

• One personal daily-use vehicle

• Two full mine-spec units

Testing took place in the Pilbara, where heat, dust, vibration, and constant punishment are part of the environment. If a product survives there, it survives anywhere.

One of those mine vehicles became our benchmark unit. It has now covered 80,000km since the first prototype install — rough access roads, corrugations, heat soak, constant entry/exit cycles, and the kind of daily abuse fleet vehicles are known for.

The image above shows that original prototype after two years of rugged use. No special treatment. No protection. Just work.

That vehicle was deliberately chosen for engineering review because it had the hardest life of the three. If anything was going to fail, this was the one.

It didn’t.

Meanwhile, the other two installations still look almost brand new — confirming the structural integrity and material durability across different usage profiles.

Engineering Feedback → Design Evolution

We don’t just ship a product and move on. We listen.

After long-term use and customer feedback, one consistent suggestion stood out:

“It would be great to have a moveable or adjustable cup slot to better suit different drink sizes.”

Fair call.

So we went back to the CAD.
We reviewed load paths.
We reinforced stress points.
We refined tolerances.

The result is a stronger, more customisable design — with adjustable functionality while maintaining structural integrity.

And importantly, we did all of that without compromising the original goal:

✔ Direct replacement
✔ No drilling
✔ No cutting
✔ No modification to OEM components

Few companies can genuinely claim that level of integration.

Designed for Use — Not Just Looks

This isn’t a cosmetic upgrade.
It’s a functional solution designed for working vehicles.

• Built to handle heat and UV exposure

• Designed to withstand vibration and corrugations

• Engineered for simple install and factory fitment

• Refined through real-world abuse, not lab assumptions

We believe products should earn their place in a vehicle. These have.

And the next iteration is even better.